Grey Goose Martini Cocktail

Overview: A refined brand strategy and positioning for the first-ever premium, ready-to-serve martini cocktail in a bottle. While ready-to-serve spirits are typically marketed for “convenience,” which signals a compromise in quality, we helped Grey Goose retain their premium credentials by, instead, communicating that something previously unachievable has now been made possible; the perfect cocktail every time.

Services: Brand Strategy / Positioning / Market Research / Competitive Analysis