Patrón Cristalino

Overview: Brand strategy for the launch of Patrón Cristalino in both U.S. and Mexico. Incorporating researching from both markets, the ad spot, “Aged Tequila in a New Light,” not only creates an immersive world to suggest occasions but also educates consumers that Patrón Cristalino is essentially a transformed version of the brand’s famous aged tequila.

Services: Brand Strategy / Market Research